A visit to Kumar pacific mall with F.Y BA students for understanding the concept of Retail Marketing held on Saturday 01st of February 2025 under the guidance of our Principal Dr.Iqbal Shaikh and HOD Commerce Dr.Nasrin Khan.
This Activity helped our students to understand and identify the growing opportunities and scope in retail marketing.The following points were discussed and explained to the students.
1.Understanding the concept of Retail Marketing.
2.Understanding the concept of Branding and various Marketing channels.
3.Identification of customers choice and requirements related to products and services.
4.Analyzing various Marketing strategies all under one roof.
5.Understanding product promotion, pricing and marketing portfolio.
6.Identifying key pain areas where a specific individual brand or a business can improve and excel.
At last, Students were able to understand and identify career opportunities in the field of Marketing and scope for implementation of various business development ideas.
